Vexxt?

Art has always been more than merely painting pictures on canvas. But in the late 60’s it began moving in a very different direction. Suddenly the piece of art wasn’t so important to the artists.

Huh?

It wasn’t so much that the art wasn’t precious, its that the value was in the idea. Great, everyone has ideas. Anyways, they latched onto the idea of maximum efficiency.

In 1967, Sol LeWitt stated the following:

The idea becomes a machine that makes the art.

Essentially, he said that it was his job to think of the art and that it didn’t matter who implemented it. Kind of like outsourcing the Mona Lisa…

So, let’s dial it back into business terms. We want the IDEA to drive the business. OR…you have to work on the business, not IN the business. Otherwise you’re just trading hours for dollars.

Still a little vague? To convert it into a usable concept for us, your idea must have value. Just outsource the details. The best way to do this is to focus on the end goal. You want customers, you want sales, and you want repeat business. You also want time. You’ve got to enable marketing and education to occur even when you’re sleeping. You have to put systems in place that solicit feedback, acquire leads and close sales on autopilot. If your customers keep coming, and your business keeps rolling along, you suddenly have the freedom to step back and let the machine run.

What will it take to get the machine started?

photo by gavinpr