About
Truth be told, Mike Johnson is a visual designer that’s gone all sales and marketing…
And when it comes down to it, yes, Mike is a ‘marketing geek’. He collects corporate collateral to see who is chest-beating and who is delivering content. He relishes clippings from the little guys because sometimes they are the only businesses that REALLY know what their client will respond to.
There’s no denying the aesthetics of a beautiful campaign, but he lives and breathes the simple sales letter that tells a story and ends with… making a sale.
Mike Johnson has over 8 years of experience in online and traditional marketing. This spans B2B and B2C segments, and includes both short and long-cycle sales.
He has driven marketing campaigns that range in complexity from short-term ad-specific trials to long-term campaigns, collateral production and annual events.