Vexxt?

I learned sales in spite of a career in web design. I had to leave the ‘profession’ to understand what web design should really focus on…

I was a web-designer/user-experience designer/jack-of-all-trades that lived and breathed design in a previous life. I could give you many reasons why you should use one button layout vs. another, or why your navigation bar should be on the left/right/top/etc. I could concoct the most subtle gradients that would make your logo sparkle…yada, yada, yada.

The only problem was that I was NEVER taught to sell for my client. Had I been focused on really getting the visitor to sign up as a prospect or drive them to the ‘buy’ button I would have been far more effective. But, that also went against some of ‘our’ best practices…go figure. I had to come to terms with the fact that a truly effective (and profitable) website just might be the ugliest damn thing on the web…

So my $.02, don’t get so caught up in the ‘design’, just make sure that it contributes to the bottom line.