http://vexxt.com/the-finialsfinally-or-lifetime-customer-value-keeps-adding-up/ Making Sense of Marketing & Sales Fri, 19 Mar 2010 13:43:40 -0500 http://wordpress.org/?v=2.8.6 hourly 1 http://vexxt.com/the-finialsfinally-or-lifetime-customer-value-keeps-adding-up/comment-page-1/#comment-6 Mike Fri, 05 Dec 2008 19:42:50 +0000 http://vexxt.com/uncategorized/the-finialsfinally-or-lifetime-customer-value-keeps-adding-up/#comment-6 Thanks! I'll have to check out that book. In another life I was at a large company that went through the yearly customer satisfaction ratings (as most bloated tech companies do) and was aiming for the day when that number could go above 70%. Now the only dollars that were tied to that number were the bonuses that would kick-in for the VP. BUT, we had no idea what our online experience (and that satisfaction number) did for any increase to the bottom line. Thanks! I’ll have to check out that book. In another life I was at a large company that went through the yearly customer satisfaction ratings (as most bloated tech companies do) and was aiming for the day when that number could go above 70%. Now the only dollars that were tied to that number were the bonuses that would kick-in for the VP. BUT, we had no idea what our online experience (and that satisfaction number) did for any increase to the bottom line.

]]> http://vexxt.com/the-finialsfinally-or-lifetime-customer-value-keeps-adding-up/comment-page-1/#comment-5 BetterRetail Fri, 05 Dec 2008 18:24:16 +0000 http://vexxt.com/uncategorized/the-finialsfinally-or-lifetime-customer-value-keeps-adding-up/#comment-5 What a great article. I am amazed at how few retailers truly understand the idea of CLV. I have just ordered a book called "The Ultimate Question: Driving Good Profits and True Growth" where the author ties to quantify customer satisfaction in dollar terms. Will let you know if it lives up to my expectations! What a great article. I am amazed at how few retailers truly understand the idea of CLV. I have just ordered a book called “The Ultimate Question: Driving Good Profits and True Growth” where the author ties to quantify customer satisfaction in dollar terms. Will let you know if it lives up to my expectations!

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