http://vexxt.com/tracking-revenue-stream/ Making Sense of Marketing & Sales Fri, 19 Mar 2010 13:43:40 -0500 http://wordpress.org/?v=2.8.6 hourly 1 http://vexxt.com/tracking-revenue-stream/comment-page-1/#comment-416 Rishi Thu, 12 Nov 2009 14:55:06 +0000 http://vexxt.com/?p=46#comment-416 You make some really great points and your article has helped me understand the reasoning behind Overstock's strategy.  There is one additional component: because Overstock has been around for so long they have a disproportionate organic ranking advantage.  What does this mean?  This means they get tons of search traffic that isn't directly related to products they sell.  So paid results is a monetization strategy.  I'm also sure they've conducted tests and found displaying ads doesn't turn off existing customers.  I'm still not a big fan of the strategy but if it works it works. You make some really great points and your article has helped me understand the reasoning behind Overstock’s strategy.  There is one additional component: because Overstock has been around for so long they have a disproportionate organic ranking advantage.  What does this mean?  This means they get tons of search traffic that isn’t directly related to products they sell.  So paid results is a monetization strategy.  I’m also sure they’ve conducted tests and found displaying ads doesn’t turn off existing customers.  I’m still not a big fan of the strategy but if it works it works.

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